Know your investor
Profile before you propose
Good selling starts with listening. Before a single fund is named, the investor’s goal, time and two sides of risk must be understood, and written down.
This lesson teaches a concept for the NISM Series V-A exam. It is education, not financial advice.
- 1
Before any recommendation, understand the investor: their goal, their time, and their comfort with risk.
- 2
Risk appetite is the willingness to take risk; risk capacity is the ability to bear it. Both matter.
- 3
A young earner with a long goal can usually take more risk than a retiree needing income.
- 4
Write down what you learn. A recorded profile protects both of you.
Two investors both want 'good returns'. One is 25 saving for 30 years, the other is 60 needing income. The same fund cannot suit both.
Practice
🔥 0 streakReal exam format. Answer by voice, tap, or press 1 to 4. No negative marking, so always attempt.
Before recommending a fund, a distributor should first:
Risk capacity means:
Risk appetite means:
A written risk profile mainly:
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Education for the exam, not financial advice. Answers can be wrong, so confirm figures against the workbook.