GreenFunds Education, not financial advice India
Selling the right way · 6 min

Know your investor

Profile before you propose

Good selling starts with listening. Before a single fund is named, the investor’s goal, time and two sides of risk must be understood, and written down.

This lesson teaches a concept for the NISM Series V-A exam. It is education, not financial advice.

  1. 1

    Before any recommendation, understand the investor: their goal, their time, and their comfort with risk.

  2. 2

    Risk appetite is the willingness to take risk; risk capacity is the ability to bear it. Both matter.

  3. 3

    A young earner with a long goal can usually take more risk than a retiree needing income.

  4. 4

    Write down what you learn. A recorded profile protects both of you.

Rupee example

Two investors both want 'good returns'. One is 25 saving for 30 years, the other is 60 needing income. The same fund cannot suit both.

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Practice

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Real exam format. Answer by voice, tap, or press 1 to 4. No negative marking, so always attempt.

Answer by voice
Tap the mic and say A, B, C or D. Typing is optional.

Before recommending a fund, a distributor should first:

Understand the person first. The right fund follows from their profile.
Commission and league tables are not the starting point.

Risk capacity means:

Capacity is the ability to absorb a loss, set by finances and horizon.
Willingness is appetite; the rest are unrelated.

Risk appetite means:

Appetite is how much risk a person is willing to take, separate from capacity.
Ability to bear is capacity; NAV and lock-in are unrelated.

A written risk profile mainly:

A recorded profile is evidence of suitable advice, protecting both sides.
It does not change returns, tax or price.

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