GreenFunds Education, not financial advice India
Selling the right way ยท 5 min

Matching product to need

Suitability in practice

The profile is the map; this lesson is the route. A suitable recommendation is the fund that fits the person, explained so they truly understand it.

This lesson teaches a concept for the NISM Series V-A exam. It is education, not financial advice.

  1. 1

    Match the product to the profile, not the profile to the product you want to sell.

  2. 2

    A long goal with high risk comfort can lean equity; a short goal or low comfort leans debt.

  3. 3

    Never put emergency money in a volatile fund, however good its returns look.

  4. 4

    Explain the fit in plain words, so the investor understands why, not just what.

Rupee example

An investor needs the money in six months. A liquid or short debt fund fits; an equity fund does not, whatever last year's return was.

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Practice

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Real exam format. Answer by voice, tap, or press 1 to 4. No negative marking, so always attempt.

Answer by voice
Tap the mic and say A, B, C or D. Typing is optional.

Suitability means:

Suitability is fitting the product to the person, the core of honest selling.
Top, new or high-paying is not the same as suitable.

Emergency money should go into:

Emergency money must be safe and quickly available, so a liquid option fits.
Volatile or locked products defeat the purpose.

A short goal points towards:

Short horizons need steadier ground, so debt or liquid options fit.
Equity and sectoral bets can drop just when the money is needed.

A good recommendation is explained:

The investor should understand why a fund suits them, in plain language.
Jargon or silence is not informed consent.

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