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Selling the right way ยท 6 min ยท one of the trickiest

Mis-selling and its cost

What not to do, and why it hurts

Everything in this module points one way: do right by the investor. Mis-selling is the shortcut that looks like a win and ends as a loss, for them and for you.

  1. 1

    Mis-selling is recommending something unsuitable, usually to earn more, and it is a serious breach.

  2. 2

    Churning, switching an investor needlessly to generate commission, is a form of mis-selling.

  3. 3

    Promising guaranteed returns or hiding risk is mis-selling, even if the investor seems happy at first.

  4. 4

    The cost is real: lost trust, complaints, and a suspended or cancelled ARN.

Rupee example

Switching a client between funds every few months to earn fresh commission is churning, and it can end your ARN.

Practice

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Real exam format. Answer by voice, tap, or press 1 to 4. No negative marking, so always attempt.

Mis-selling is:

Mis-selling is unsuitable advice, usually driven by pay rather than the investor's need.
The other options are exactly what honest selling looks like.

Churning means:

Churning is excessive, needless switching purely to earn fresh commission.
The others are healthy behaviours.

Promising a fund's future returns is:

No one can promise fund returns. Doing so is mis-selling, written or not.
It is never good service or required.

A consequence of mis-selling can be:

Mis-selling risks your ARN, the licence your livelihood depends on.
It is not rewarded or free of consequence.
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